You bring the vision. Let’s build the business behind it.

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Strategic Advisory for Founders, by a Founder

  • Wooden Scrabble tiles spelling out 'FOR' with other tiles nearby.

    Every founder starts with an idea. Few turn it into something real.

    That gap is where strategy, execution, and perspective make the difference. I work with founders who are serious about building brands that go beyond launch.

I’ve always been drawn to building things.

If you’ve ever started a company, you know the feeling. One minute you’re excited about the idea, and the next you’re trying to figure out pricing, positioning, product development, customer acquisition, and whether you’ve made the best decision… or a very expensive mistake. I know that feeling because I’ve been there. More than once.

I’m Priscilla, a two-time founder, brand strategist, and the person founders call when they need someone who has actually done this before. I’ve built brands that earned national press, sold out on live television, and won industry awards. I was also an integral part of modernizing and growing an independent brokerage for 11 years. This powerful experience is why I am confident in what I do and well-versed in consumer psychology, sales, and building communities.

I know firsthand what breaks a company or brand before it ever gets anywhere. Through YorkHouse, I passionately enjoy working with consumer brand or start up founders who are serious about building something that holds up, with the strategy, positioning, and honest perspective to back it up.

For Founders, by a Founder.

A woman with shoulder-length dark hair sitting in an office, wearing a beige turtleneck and a checkered blazer, holding a pen in her right hand, with a calm expression.

From Founder to Founder.

From Founder to Founder.

Real Talk from Founders

  • "Communication was top-notch and the final outcome was even better than we imagined."

  • “A professional team that delivers on their promises.”

I'm Ready To Talk
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